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StagingŪ Your Home for Sale: a Superior Real Estate Home Marketing Technique: Part 1
Every Realtor KNOWS that a home should be shown in its best light to help sell it faster and for more money! We also know that, properly done, it Is a lot more than putting fragrant pies, breads or cookies in the oven, opening the drapes and turning on all the lights; although even that helps greatly.
Setting the stage to obtain the highest value, fastest, for a home has recently evolved into a real estate specialty that can pay of grandly for the seller and help the buyer overcome the immense emotional strain of making a decision on which, of many similar properties, to purchase. For a few hundred or a few thousand dollars; a seller can increase the speed greatly and add several percentage points to the sales price, simultaneously!
For the buyer, purchasing a home is a daunting emotional progression. First the buyer determines price range, then probably a list of must haves, should haves, and hopefully included - features, advantages, benefits and of course possible locations. However, when they preview a home that really knocks their socks off aesthetically, that list and the priorities can be instantly and dramatically reorganized in their minds! I call it the WOW factor! Few homes have it, those that do - sell for greatly more money and much faster.
The greatest difficulty for any seller, me included, is that we tend to romanticize our own homes - seeing the great parts of our own home and being oblivious to the mess, shortcomings, clutter, needed repairs and incongruities. We can call it eclectic but to a buyer it's often just a mess.
In any communication we must enhance, prioritize, observe, and promote more than anything else - what and how the recipient perceives our communication! Our opinion of our communication must be subservient to the opinion of the person or people that we want to convince! We as Realtors and we as sellers must convince the buyer or the home is not sold. This is an often difficult but always required priority in all parts of the marketing, promotion, advertising and sale of a property.
Staging elevates marketing and promotion. A well staged home looks far better in the marketing and advertising pictures, which predisposes a potential buyer to at least take a look. Once the buyer is in the home, the staging of the entire home, every nook and cranny, becomes part of the emotional data base, often subliminally installed, for getting the buyers to purchase the well staged property instead of the others on the market!
Most of us look right on past our usual surroundings, in all parts of life. We notice changes and differences but seldom the sameness. We as Realtors always give advice to our sellers, in hopes of getting them to better prepare, pose and present the home for sale. However, our all-consuming job is not rearranging furniture and moving pictures or putting stuff in storage de-kludging and cleaning out the garage and our advice is not usually fully adhered to. Our hours are best spent marketing, promoting and responding to inquiries on the property. Quality Staging can take hours and days.
Clutter is Killer! There are now accredited Staging Pros who get specialized training to recognize the importances, significances and small changes that put your property in its best and most flattering light. I call it similar to a Lady dressing for a grand ball - best dress, best hairdo, best makeup and best behavior and wonderful poise! All designed to hide any flaws and accentuate all the best!
Staging is an art, a science, a marketing philosophy and an applied promotional and sales tool of excellence and value beyond most other such tools and techniques of selling real estate and homes. There are accredited Staging Professionals that are trained and tested to recognize and handle the small changes and modifications that let your home glow its best in the eyes of potential buyers and the Realtors that may bring them.
Some things are difficult to overcome in today's market; most difficult to overcome are lower than 9 foot ceilings and limited windows. Another grouping of deal killers are dated colors, dark, cluttered and unfinished looks.
A well staged home in our area can easily bring another 15% above what it will bring without proper staging. Some people can even make money through purchasing an un-Staged home, and while it is under contract, having it professionally and extensively staged - then selling their contract and making as much as 10% net profit? it could be more easily in some cases I've worked on.
The series of mental decisions that become a decision to purchase are comprised of a series of first impressions from outside the home to a series of impressions as the prospective purchaser tours the home.
Most importantly, sellers need to know that the first sale is to the Realtors who will bring your prospective buyers to your home and in your home is where the decision to purchase is made.
Copyright 2004; By Jody Hudson, Realtor. Kate-Jody.tk
Entire Staging Article is:
Dozens of Other Articles by Jody:
Jody Hudson; Cutting Edge Realtor, has been a Realtor for 35 years in Delaware and across the nation as a National-Realtor. He has taught real estate and marketing seminars in hundreds of cities across American over the decades and is active in innovative community enhancement. His business is web based.
The Most Sensible Investment Decision Youll Ever Make
So much advice is bandied about on the internet and even on the street about what makes a sensible investment, what makes a good investment and what makes a secure investment.Well - when you consider that for most of us our own home is actually our number one asset and that it is a strong capital appreciating asset, surely the most sensible investment decisions we can make will be locked into that real estate.
FSBO - Selling Your Home FSBO (for sale by owner) - Is It Worth It?
FSBO, what is it? FSBO means For Sale by Owner, and it's a term that's generally referred to when you're selling your home without soliciting help from a Realtor.FSBO, what's the benefit to you? You'll save thousands of dollars in commissions if you sell your home this way.
Real Estate Local FAQs.
There are many frequently asked questions and any local real estate area. In our area here at the local Delaware Beaches, the most frequently asked questions are how to get a good deal and if there are any fixer-uppers available.
Real Estate: Buyers Agent, Sellers Agent & Dual Agent (defined and explained)
There is a relatively new and not always well understood practice in Real Estate sales; it is called Buyer Agency or Buyer's Agent. Until recently Realtors and agents usually represented the seller, in opposition to the buyer, during the real estate transaction.
New Home Construction - The American Dream or The American Nightmare?
Buying a new home is suppose to be the American Dream. Unfortunately, for many buyers of newly constructed homes it becomes the American Nightmare.
Miami Property Booming for Foreign Investors
Miami tourism is growing and so is the Miami property market. Dubbed the New Manhattan by the US property media.
How to Sell Your Own Home and Save Thousands of Dollars
Most people take the easy way out when selling their home and hand the responsibility over to a real estate agent, when in fact the average homeowner is capable of selling their own home.Apart from the satisfaction of making the sale yourself there is the bonus of saving thousands of dollars in agents fees.
FSBO: For Sale By Owners Chapter IV [part 1]
Like a monarch, Red Haring reigned in the deep leather seat of his KenWorth cab-with its king-size sleeper. The 400 horsepower Caterpillar diesel engine droned apathetically as Red downshifted for the parking lot to his favorite Boise, Idaho roadside diner.
Real Estate Financing - Ten Ways
Do you remember when real estate financing meant you saved up enough to put 20% down on a house, and then you got a mortgage loan for the other 80%? Well, you can still do that, but there are many more options now. Here are ten of them.
How to Research and Purchase a Good Investment Property
How much do you really know about investment property? Accurate research and professional expertise applied to the purchase of an investment property builds a solid foundation for financial success. You may want to work with a REALTOR who can help to identify the great opportunities in investment properties in the area of your choice.
Real Estate: Financial Considerations $$$
Raw land as opposed to improved property is much more difficult to finance through traditional lenders. The main reasons are that it generates very little income, development costs can be expensive, there are no buildings or improvements that can be used as collateral, and it is often considered speculative.
Housing Froth Creating Imbalance for Consumers and Investors
Home buyers and sellers should think twice before jumping into over-heated real estate markets. Fed chief Alan Greenspan feels the housing boom is economically imbalanced or uneven.
Stay Motivated With REI Till The Deal Comes
I know many investors step into the game of real estate investing with high hopes of landing the deal that will turn their financial situation around and yes some do and this is not for you - this is for the investors still looking for that first deal!The best way starting out in this business, staying motivated and sticking to real estate investing has to do with one big factor!Keep your JOB - Yes you may be "Just Over Broke" but real estate investing comes with no guarantees of doing a deal in 30, 90, or 120 days as a matter of fact deals come and they go. real estate investing has its good times and it's bad times!You need a source of income and without it the likely hood of failure will soon follow!Having a stable income is the number one goal to having financial well being and your mental and emotional well being also.
Buying Country Acreage and Rural Properties, To Buy or Not To Buy
Almost anyone can become a rural property owner; if you are willing to set goals, establish what your purposes are, plan ahead and set targets that are all aligned toward the same result. And, if you can be patient instead of requiring instant gratification.
How To Get Top Dollar For Your Home - Fast
1. Time is money when selling your homeAfter you've made the decision to sell your home, the longer it remains unsold on the market, the more it costs you.
If You Move Yourself
You'll want to take some items in your own car when you move, and that's true whether you're hiring a mover or doing the job on your own. You'll hand-carry jewelry, medications, house plants, pets and a suitcase for each family member.
Big Discounts With Property Investment Clubs?
A stagnant stock market, low interest rates and booming property prices over recent years have lead to more and more personal investors deciding to join property investment clubs.Property investment clubs are organisations that either buy property in volume and resell it to their members at discount prices or negotiate the purchase of large numbers of properties from developers, again ensuring discounted prices.
Landlords Dance The FICO Fandango
Fair Isaac Corporation is the creator of the FICO credit score that is used today by most lenders to evaluate consumer credit risk. FICO scores range from a poor credit low of 500 to a best credit rating of 850.
An Ideal Way to Purchase Your New Home without Strict Banking Regulations
You've searched high and low around town looking for that special home for you and your family. Everyone agrees that "this is the one"! Your down payment for the home is large enough, but you know your credit is terrible, or worse, practically non-existent.
Dont be Tempted by We Buy Houses (Updated)
Do you want to sell your home right away? Don't be tempted by "We Buy Houses" or "Sell Your House in 9 days for Cash" ads and billboards.Savvy real estate investors run these ads and put up posters looking for sellers under duress.
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