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How to Attract Clients in Residential Real Estate
Doesn't it seem like everyone you know has a friend, relative, or acquaintance that is a realtor? How could anyone, especially someone new to the industry, possibly achieve success when faced with this much competition?
The answer begins to appear when you consider the following questions:
So, how can a novice realtor attract clients? By building his or her credibility and relationships. Let's explore these two topics separately.
How to Build Credibility
Imagine you are a brand new realtor that has just passed the licensing exam. Why would someone turn to you to help them make what may be the largest investment of their lifetime? What makes you stand out from other licensed real estate agents?
If you are new to the profession, you won't have success stories or testimonials to point to as answers to these questions. However, there are many things you can do to build up credibility quickly. Here are a few examples:
There is tremendous power in authorship. If you can place useful information that has your name on it the hands of potential prospects, you will earn credibility.
How to Build Relationships
A good starting point is making sure everyone you know (friends, family, acquaintances, past business contacts, etc.) is aware that you have become a licensed real estate agent. It doesn't matter where they live -- who knows when one of their friends or associates will decide to move into your target market? The best approach is a simple, "soft sell" message such as: "If you hear of anyone that might be interested in buying or selling a house, please let them know that I would be delighted to help them." When you are sure that everyone you know is aware of your new role, start pursuing new relationships. Don't limit yourself to contacts that may themselves become prospects. Also look for opportunities to develop relationships with people that can refer prospects to you. This includes:
Focus on getting to know potential prospects and referral sources as people. What do they do for a living? What constitutes an opportunity for them? What are their issues and concerns? What are their personal interests and passions?
If you constantly have your "radar" up, you never know when you will run across a resource that could be helpful to someone else. If you focus on helping other people accomplish their goals and fulfill their needs and wants, you will be astonished by the number of referrals that come your way.
As you build your list of satisfied customers, you will be able to expand your sales success through referrals and testimonials. However, the strategies described in this article will always provide a boost to your opportunity pipeline!
Copyright 2004, 2005 -- Alan Rigg
Sales performance expert Alan Rigg is the author of How to Beat the 80/20 Rule in Selling: Why Most Salespeople Don't Perform and What to Do About It. To learn more about his book and sign up for more FREE sales and sales management tips, visit 8020performance.tk.
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